Dragons LOVE the Cheesecake But HATE the Business Model | Dragons' Den

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Data analyst turned entrepreneur James Asquith pitches for £70,000 in return for a 33% stake in ‘Love Cheesecakes’. Love Cheesecake started off as a hobby for James back in 2011, as a hobby but he used his analyst skills to pinpoint a gap in the market.

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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